B&D garage doors ‘safer than a lion’ states new Thinkerbell creative

Smart Garage Door

A lion is the only alternative to the protection a B&D Group garage door can provide, says the Dulux-owned brand in its new campaign.

It is the first work from Thinkerbell, which won the creative account for the brand in August.

The TVC launches the new brand platform, ‘Safe as B&D’. It highlights the brand’s auto lock function on its garage doors, calling attention to the fact that most doors aren’t actually locked even when closed.

Therese Winterburn, marketing and innovation director at B&D Group said: “It’s been a pleasure to work with Thinkerbell on this work. It’s clear, cuts through, is memorable and testing shows it’s resonating with people.”


The campaign is rolling out across TV, online video and digital channels. Dealers will also be provided with promotional assets.

B&D Group also appointed Speed as its communications strategy agency of record in March and the agency now works on its digital initiatives. OMD works on B&D Group’s media planning and buying.


Client: B&D Doors
Creative Agency: Thinkerbell
Media Agency: OMD & Speed
Production: The Producers & Cadre

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